Sex, Guns & Fitch

Good Morning' ;; Their business model is a case study in marketing schools: Abercrombie and Fitch began selling arms and fishing rods and is now a billion-dollar brand of casual wear. We present its history.

1892- David T. Abercrombie and Ezra Fitch founded a sports shop. There were selling fishing rods, guns and some clothes for outdoor activities.

1907 - Abercrombie sold his share of the company to Fitch.

1917 - The company moves to a 12-story building on the corner of Madison Avenue and East 45th Street in New York.

1939 - A & F presents the world with its logo "Store of the world's largest sporting goods"

1977 - The company survived the Great Depression, but then their sales drop and file bankruptcy. The retail sporting goods store Oshman purchase.

1992 - Jeffries hires young and sexy employees who greet customers with naked torso. The recipe for the brand? Selling sex and youth.

2003 - Photographer Bruce Weber creates a controversial catalog for signature. Conservative groups criticize the eroticism of young people who lead their pages.

2015 - This summer, the brand reaches Mexico. Headquartered not open it's defeña reveals where store.